Online business reputation represents your brand, and reviews management is how a company maintains and grows a good name.
Reviews aren't just positive for consumers, they also provide a valuable source of feedback for your business, but you must listen and respond to customer concerns or appreciation on the spot. This can help you understand where to improve, or what customers are loving that you could highlight even more in your marketing.
Your business is exposed to negative reviews, however we know from experience that most reviews are positive. Engaging with both satisfied and unsatisfied clients will give you the opportunity to fix or work on ongoing issues you may not be aware of!
People look to others' opinion when choosing a company to work with. In fact, according to Nielsen, 83% of people trust referrals from friends and over 70% trust them more than advertising. In addition, online reviews are the core of online reputation management.
If customers see that your company has responded to both good and bad reviews, it shows that your company has an active presence online and is listening and interacting with customers. It helps you look professional and caring, and willing to fix issues.
A one-star rating improvement for a business' rating increased revenue from 5-9% according to one study. Companies with better rating averages and more reviews usually attract more business online. The way people perceive a brand often has a direct impact on its sales and revenue.
Managing your reviews will make unhappy customers feel that their feedback is considered valid by the business, and if needed, change is on the way. For positive reviews, online reputation management usually amplifies the benefits as it shows that your company cares.
When a business or product has a good reputation, it is often discussed favorably on social media. Positive reviews are a factor in both search engine optimization and Google's 3-Pack Listing, which boosts rankings on Google's searches and Google's Map searches.
*Charged in a single payment the first year and month-to-month the following.