Does Your Business Really Need a Website?
In today's digital age, having an online presence has become a must for businesses of all sizes. However, the question of whether a business needs a website remains a valid one. In this blog post, we will discuss the advantages of having a website for your business, and why it is crucial for your growth and success.
Ownership and Control of Your Online Presence
One of the most significant advantages of having a website for your business is that it gives you complete control and ownership of your online presence. Your website is your digital property, and you can decide what content to publish and how to present it. This means you can customize your website to match your brand's personality and values, and you can tailor the content to appeal to your target audience.
Unlike Social Networks and online Directories, you set the tone and rules. No suspensions, no limitations, etc.
Limitations of Third Parties
While it is possible to establish an online presence on social media platforms, it is not enough to rely on third-party platforms alone. Social media platforms come with their limitations, and you are at the mercy of their algorithms and policies. For example, your content may not reach your entire audience, or your account may get suspended for violating a policy. With a website, you have more control over your content, and you don't have to worry about the policies of third-party platforms.
We constantly run into situations where customers face profile suspensions for unknown reasons. We have recently seen a spike in Goolge Business Profile suspensions, and even ourselves have found our Facebook page "limited" due to some issue with our personal profile with no options other than wait for days!
Headquarters and Discoverability
A website can serve as the headquarters of your online presence. It's a place where potential customers can learn more about your business and its offerings. Your website can also improve your discoverability online. With search engine optimization (SEO), your website can rank higher on search engine results pages (SERPs), making it easier for people to find your business when searching for relevant keywords.
We work with many local businesses that use their website to list all their locations, and we create a dedicated sub directory for each one. This in turn boosts SEO and it works as a hub of information for a growing business.
Having a website gives your business independence from other online platforms. You don't have to rely solely on social media or other third-party platforms to communicate with your audience. With a website, you can create your own email list, collect customer data, and communicate directly with your audience via newsletters, blog posts, and other forms of content.
Are you unhappy with your hosting provider? you can simply move to a different one. Same with your website as a whole. If you're unhappy with how your website looks or performs, you can build a new one!
Unlike social media posts, which can disappear into the abyss of an ever-updating timeline, a website's content is permanent. This means that your content will remain accessible to your audience for as long as your website is live.
Another good example of permanence, is continuance of service or popularity. We've gone from AOL to MySpace to Facebook, etc. Who knows what will be next? With a website you can always avoid that!
Professionalism and Credibility
Having a website can also lend your business a sense of professionalism and credibility. A well-designed website that is easy to navigate and contains useful information can make a positive impression on potential customers. A website also allows you to showcase customer testimonials and reviews, which can further enhance your credibility.
For example, where would you feel more comfortable buying electronics from, the vendor's website (e.g. sony.com, dell.com, etc) or from a third party vendor such as ebay or a website called cheapelectronicsforeveryone.zxy?
In conclusion, while it may be possible to establish an online presence through social media and other third-party platforms, having a website offers numerous advantages. A website gives you complete ownership and control of your online presence, offers independence from third-party platforms, improves discoverability, and lends your business professionalism and credibility. Ultimately, a website can be a valuable investment for your business and help you reach your growth and success goals.